a multinational corporation is a business organization that operates in two or more countries.
2. Define a holding company?
a holding company is a company that does not produce goods or services but owns shares in other businesses.
3. What are the similarities and differences between the 2?
4. Virgin Airlines
a) In the early 80's Richard Branson was well known for his music record Virgin Records. he later on started his own airline Virgin Airlines which in the first decade flew over 1 million passengers.
In the 90's Richard Branson sold Virgin Records and invested all his money into Virgin Atlantic. they spent most of the 90's buying new planes and sold a 49% stake to Singapore Airlines valuing Singapore Airlines at 1.225 billion english pounds.
b) the core business areas of Virgin Atlantic are travel, entertainment, and lifestyle.
c) Virgin is a very diversified company, owning a lot of different business from travel to mobile phones, games to beverges. Regardless of how diversified they are Virgin does not move far away from thier core business which is travel.
d) By diversifying, Virgin will have some control over the market they are working in and if they decide to change thier goal from travel to entertainment they will not have to start from the begining because they have already established a business in that market.
e) New York
f) 14 members on their board of directors.
